Partnering with other cool brands was always an exciting part of BARK, but it came with challenges. Fans were so excited for our Muppet Christmas Carol box because of their childhood nostalgia, but unfortunately we weren’t allowed to reference a lot of the iconic moments they remembered — no movie quotes or movie songs could be used. Then it hit me — what if Scrooge was just as nostalgic as our fans, and that’s what haunts him? This video was another big Christmas season performer.