it’s a HOLIDAY miracle:
THREE fun CONCEPTS using ONE simple set
It was the usual problem: we had a limited budget but the growth team wanted multiple concepts that checked all their buckets:
“Must scream Christmas”
Feature a variety of toys and playtime moments
Very little story, but still BARK
Our solution was to get back to basics with two song parodies (carefully selected from the few options that are royalty-free) and a bold PSA.
Jingle barks instead of bells
Instead of dashing through the snow, I decided the pups would be barking all the way. It’s the fun, frantic energy people associate with a #BarkBoxDay arrival, plus it gives us license to repeat our brand name again and again.
AN ANTI-SANTA PSA
Humans may be stuck with the Santa racket, but dogs have a better option. I used this sassy opener to segue into a rant that perfectly sets up how a BarkBox subscription works.
The twelve plays of Christmas
It’s so much better than the version where you get tons of birds! Instead of geese a-laying or swans a-swimming, we use this opportunity to list as many BARK toys as possible.
Credits:
Senior Writer: Jaime Walker
Senior Editor/Motion Graphics Designer: Paul Clark
Art Director: Lehua Chong
Director of Photography: Steven Zeswitz
Photography Assistant: Dylan MacDonald
Producer: Lisa Kirshner
Associate Producer: Toby Donahue
Stylist: Thomas Tomczak