dude, it’s 420:
GET LIT and enjoy some really chill videos
420 is historically a pretty big day at BARK. We usually celebrate the release of our weed toy collection with some funny content, but this year we spent the entire day having a high time with our dogs. We almost set off the smoke alarm with a vape pen on the day of a fire dril, but it was totally worth it.
To be fair, most of our BarkBox theme ideas DO sound like a high person came up with them. But this video wasn’t just funny — I actually suggested it because we’d never used our 420 content to promote anything but our weed toys. This idea helped that popular content work even harder.
FIRST, WE DECIDED TO WAKE-N-BAKE.
We told the dogs to be careful with dosing, but no one ever listens. This silly trip gave us a chance to feature one of our special giant toys, a super-sized weed nug.
but the eDIBLES HIT DIFFERENT.
uh-oh.
time for an intervention.
Turns out the dogs like weed a little TOO much. We just couldn’t tear them away from their bongs.
Credits:
Creative Director: Nick Cogan
Senior Writer: Jaime Walker
Senior Editor/Motion Graphics Designer: Paul Clark
Director of Photography: Steven Zeswitz
Producer: Lisa Kirshner
Associate Producer: Toby Donahue