look out for these animals
Videos with a negative but tongue-in-cheek tone were doing really well on Meta, so we decided to play along. By encouraging customers to approach our Andes BarkBox with caution, we were able to keep the focus on our toys but still create enough drama for clicks.
CREDITS:
Senior Writer: Jaime Walker
Senior Editor/Motion Graphics Designer: Paul Clark
Art Director: Lehua Chong
Director of Photography: Steven Zeswitz
Photography Assistant: Dylan MacDonald
Producer: Lisa Kirshner
Associate Producer: Toby Donahue
Stylist: Thomas Tomczak