A Huge collab:
we turned dog walks into dog struts with crocs
BARK fans begged for this partnership for years. So when we finally made the dream a reality, we were ready to turn heads. Our streetwear-inspired campaign hyped up our already crazed fans so much that we SOLD OUT the first morning of the drop!
Average daily traffic went from roughly 2,000 to 172,000 during the Crocs campaign — that’s an increase of 1,719%.
Conversion also increased 3.78%.
Full campaign below!
The fuLl video WAS FEATURED on our site
(And yes, that’s me and my dog Ginger in the demo. She’s a pro on camera, but me not so much.)
VIDEOS AND ADS WHIPPED FANS INTO A FRENZY ON META
rotating site headers shouted the good news
And the footer was pretty cute too
Credits:
Senior Writer: Jaime Walker
Senior Editor/Motion Graphics Designer: Paul Clark
Art Director: Lehua Chong
Director of Photography: Steven Zeswitz
Stills Photographer: John Keon
Digital Tech: Dylan MacDonald
Producer: Lisa Kirshner
Associate Producer: Toby Donahue