BARK’S PR LAUNCH:
THIS LAB IS NO LABRADOR, BUT IT PLAYS JUST LIKE YOUR DOG
In the summer of 2024, BARK was leading the push to create the first safety standards for dog toys, ever. It was time to introduce their state-of-the-art testing facilities to the world, so we created a video campaign that brings to life just how closely BARK has captured the science of playtime.
Scroll down for the full campaign!
the full video was featured in a press release
Unlike other brands, BARK’s lab simulates dog play as realistically as possible. We featured three key play styles (chomping, tugging, and thrashing) to show just how perfectly our machines mimic real pups. One challenge was our lack of control over the footage shot by our lab workers. Since the result was a bit clinical, we chose to offset it with cozy playtime scenes and a warm, friendly voiceover.
GROWTH ADS RAN ON META
Credits:
Creative Director: Nick Cogan
Senior Writer: Jaime Walker
Senior Editor/Motion Graphics Designer: Paul Clark
Director of Photography: Steven Zeswitz
Stills Photographer: John Keon
Digitial Tech: Dylan MacDonald
Producer: Lisa Kirshner
Associate Producer: Toby Donahue
Stylist: Thomas Tomczak