DREAM ON, PUPS:
A SHORT BUT SWEET CAMPAIGN
I always thought this concept of mine had legs, but sadly it only got a chance to live in an email and an ad on Meta. The big idea was to show how BARK brings dogs’ dreamscapes to life, filled with our uniquely weird BARK toys. It hammered home one of our most important brand values: making dogs happy with one-of-a-kind experiences.
This gif packs in three different BARK collections, and gets across our brand personality, all in fifteen seconds.
AN AD THAT’S NOT A SNOOZE
Credits:
Senior Writer: Jaime Walker
Art Director/Motion Graphics: Ed Sergi
Creative Director: Vivien Heo