it’s the remix:
WE TESTED A CLASSIC BARK SPOT TO FIND THE TOP-PERFORMING BRAND MESSAGE.
It was the holiday season, and for budget reasons we needed to repurpose an old ad. The twist? Now it needed multiple voiceover scripts to try out new messaging strategies. These three videos were the winners.
“Bliss” WAS A QUIET SUCCESS
In a time when everyone is over-stimulated with holiday music and an abundance of ads, “Bliss” stood out because of its ASMR vibes. It positions BARK as a brand that doesn’t need to scream, and just wants to make you and your dog happy.
“Repay” pulled heartstrings
You don’t have to try hard to convince people how much they owe their dogs — they know all too well. But this gentle reminder at the holiday season packed a punch and pulled in lots of new subscribers.
“PERFECT” set a new standard
Being better than other dog brands is a good goal. But trying to live up to the perfection of dogs themselves? It’s a bold move that really speaks to the quality BARK offers.
CREDITS:
Creative Director: Nick Cogan
Senior Writer: Jaime Walker
Senior Editor/Motion Graphics Designer: Paul Clark
Director of Photography: Steven Zeswitz
Digital Tech: Dylan MacDonald
Producer: Lisa Kirshner
Associate Producer: Toby Donahue