Fake Game show. Real prizes.
What do you do when you have a game show-worthy prize showcase, but no game show? Make fun of it. We created a “Price is Right”-inspired opening to explain our very simple rules: the more you shop, the more you’re entered to win. In only 2 weeks, the video earned us 139, 930 unique views on our contest landing page and 68, 815 entries.
Credits:
Senior Writer: Jaime Walker
Senior Editor/Motion Graphics Designer: Paul Clark
Art Director: Lehua Chong
Director of Photography: Steven Zeswitz
Photography Assistant: Dylan MacDonald
Producer: Lisa Kirshner
Associate Producer: Toby Donahue
Stylist: Thomas Tomczak